Your Wealth Strategies

Internet web video is fast becoming an all essential tool in promoting your business on the Internet. Updated and less expensive equipment is making it easier for the small business owner to create the own Internet web video within their budget. But for many small business owners, the biggest challenge is how to find topics for their Internet web videos. This article will give several techniques for finding topics that will work.

1. Don’t Get Complicated.

Choose specific video topics for your Internet web videos and prioritize them. Avoid trying to pack too much into a single video. Your viewers will lose interest. Your aim is to make lots and lots of simple short videos!

There are essentially three main categories that almost all Internet web videos can fall into, including those that are educational (step 1,2,3 how to videos), timely (breaking news) or entertaining (for fun). If you run into challenges thinking of topics to present on your Internet web video, ask yourself three questions:

What can I educate people about in my industry?

What is happening in my industry that I could make a comment on or report as news?

What do I enjoy doing that would entertain others on video.

Using this process, you will probably find more than enough topics that can promote your business through video.

2. Limit Video Length.

In today’s multi-tasking age with numerous distractions competing for a person’s attention, five minutes is about the maximum you can expect a viewer to pay attention. Better yet is if you can state your point and message in as little as 30 seconds. The bottom line is that the more succinct you can be while presenting quality content, the better.

3. Make Every Second of Your Video Count By Outlining What You Want to Cover.

Because time is a factor when producing internet web videos, every second of your presentation matters. But, it is not practical or advised to memorize a script. Frankly, if you are like most business owners, you would never get any videos done if you are that demanding of yourself.

There are many outlining techniques you can use, all of which are similar to the strategies used for impromptu speaking skills. I would like to suggest you try just one simple outline for presenting your video topic:

a. answer a question or your view of a problem in one sentence

b. share a short example of why the topic is important

c. give a step or sequence of steps that can be taken right now to move toward a solution

d. restate your answer to the question

e. challenge the visitor to take action with the steps you’ve just revealed

Internet web video is an ideal vehicle to promote your business to its fullest potential. Finding subject matter for your Internet web video is easy if you use the suggestions above. Before you know it, you will be successfully publishing all of the Internet web videos you have the time for. Happy filming!

Marty Dickinson is an author, speaker and owner of a small business just like you. He has had failures and successes using online web video to promote his business, and would like to share the lessons he learned with you. Visit Internet Web Video Presentation Tips to find more tips and strategies on how to promote your business through Internet web video.